It’s long been studied and proven that the benefits of breastfeeding are unmatched by any other. As a brand with the mission of supporting the joys and challenges of parenthood, Pigeon recently launched its Only Moms Breastfeeding Advocacy to celebrate the unique and phenomenal ability of moms to breastfeed their babies.

I was so lucky to be part of this campaign where Pigeon reached out to numerous moms and moms-to-be at their recent Only Moms Breastfeeding Event at the 3rd Floor of SM Makati last August 20. It was actually a week-long event with fun activities, breastfeeding solutions booths, and amazing prizes for participants, just in time for Breastfeeding Month.

Moms and dads learned more about why breastfeeding is indeed #BestFeeding, both in terms of health and practicality, while everyone else gained better understanding and appreciation of what breastfeeding moms go through to better help and support them.


The event was made more enriching with tips and advice about breastfeeding solutions by certified parenting and lactation expertAbbie YabotRichwell Phils Inc., COOMaye Yao Co Say shared her own insights about why breastfeeding should be given more importance. While Pigeon Brand AmbassadorShamcey Supsup-Lee, was able to lend a relatable voice for new moms like her going through their own breastfeeding journey.Abbie Yabot shares tips how mommies can perfectly latch their babies. The baby must be facing the mommy, tummy to tummy. Help babies to open their mouth with clean hands to take their nipple. Check 5 signs of a good latch.

1. Cheeks are rounded.
2. The lip should be down. Aim the nipple toward the baby’s upper lip/nose, not the middle of the mouth.
3. Baby shows swallowing and gulping. Remember to keep your baby’s ear, shoulder, and hip in alignment, which will make swallowing easier.
4. Part of areola should be into the mouth of your baby. His nose is slightly away from your breast.

One of the breastfeeding mom’s struggle is nipple soreness. May Yao says, don’t feel pressured and don’t wait for it to get sore. Let your nipple rest and don’t worry for inverted nipples. She recommended Pigeon’s nipple puller for inverted nipples. It has nipple shield that soothes the breast.

According to Shamcey, eating lots of malunggay, having soup, and power pumping every three hours are some of the things she does to make sure she produces more milk. “I’m just glad that I get help from Pigeon in terms of providing me with what I need when I encounter difficulties,” Shamcey pointed out.She continued, “The breast pump is great because I can continue to make sure I have enough for Nyke even when I’m not always with her. And my mother-in-law bought me the nipple cream. I recommend for moms to invest in nipple cream. When you’re breastfeeding, it’s really going to hurt so you’ll need all the help you can get,” she advised.

Despite the challenges of breastfeeding, Shamcey managed. “We don’t want our baby to get sick. Nothing can really replace breastmilk. They’ve not been able to make a formula that can mimic what breastmilk can do for the baby,” she concluded.Abbie encouraged moms further to keep on breastfeeding despite the challenges because there are solutions, “Yes, there are challenges that can be quite daunting, but there are good solutions. And that’s what Pigeon emphasizes,” she said. “For moms who feel like they are not producing enough milk, it’s actually helpful to just keep breastfeeding and pumping. The more milk you express, the more your body will produce. It’s also best to use a breast pump to keep the milk flowing,” Abbie added.And while moms with newborn infants are the main audience of the breastfeeding advocacy and event, Pigeon sees a larger and more inclusive need to drive awareness on its importance. Statistics here in our country show a major lack of support and encouragement for moms to breastfeed. By educating more people about this, Pigeon is aiming to help build a stronger support system – that includes dads, family, and friends – for moms who are going through the journey, as well as the infants whose health and well-being is top priority.

“We’d like to encourage everyone to be breastfeeding advocates, because our support plays a crucial part in mom and baby’s breastfeeding journey,” Maye concludes.

In celebration of Breastfeeding Awareness Month, I’m giving away Pigeon’s gift pack to one of my lucky readers. The winner will win:
 5 pcs 20 ml travel size Pigeon Liquid Cleanser
 18 pcs of Pigeon breast pads honeycomb
 1 Pigeon baby wipes (82 pcs)
 1 Pigeon peristatic plus nursing bottle (160 ml)
 1 Pigeon baby wash 2 in 1 (700 ml)